Latest projects
Drinks List Development
Marketing Strategy for Cava DO in the UK
Marketing Strategy for Cava DO in the UK
Created an end to end drinks experience (Cocktails - Champagnes -Wines - Spirits) all of which can seamlessly pair with the flavourful dishes. The result was a 3X growth in beverage sales achieved organically. Also managed the supplier selection and contract negotiation.
Marketing Strategy for Cava DO in the UK
Marketing Strategy for Cava DO in the UK
Marketing Strategy for Cava DO in the UK
With a 2 decade career in Marketing & Brand development for FT 100 companies, now using my very transferable skills to work with Drinks PR and Marketing agencies to support their client strategy development & execution. e.g. 2025 Cava D.O. pitch strategy for Hop Scotch Sopexa
Wine Pairings for Supperclub
Marketing Strategy for Cava DO in the UK
Bringing Il Palagio to the UK
Developing a personality-imbued drinks selection to fulfil AYo Founder Henny Zinzuwadia's wish to juxtapose the traditional and the unconvential through wines that take the diners on a journey and elevate the dishes to a whole new level.
Bringing Il Palagio to the UK
Marketing Strategy for Cava DO in the UK
Bringing Il Palagio to the UK
Created a introduction roadshow to the 'who's who' of UK on-trade for Il Palagio wines by STING & Trudie Styler and helped their Global Brand rep Tony Sasa secure a UK importer within 4 weeks of the roadshow.